Wednesday, July 22, 2009

Tiger Woods pumps needed buzz back into 2009 Buick Open

The Buick Open had lost its buzz, but then Tiger Woods stepped up to help his old friends at Buick, giving the tournament a shot of adrenaline it had been lacking.

Before Woods officially committed Thursday, did anybody even know that next week (July 27-Aug. 2) was the only time all year the PGA Tour will stop in Michigan at Warwick Hills Golf & Country Club in Grand Blanc?

I hate to feel self-important, but this fact is true: Without a media day and a lack of advertising -- two problems no doubt due to the bankruptcy of Buick's parent company, General Motors Co. -- the buildup to the Buick Open has been lacking its usual punch. There's nobody trumpeting the tournament's message: This is your only chance to see U.S. Open champ Lucas Glover, Woods and John Daly up close and personal.

There are other issues that aren't helping Michigan's only major golf event. With a third new date in the past three years, fans can't plan for it on a consistent basis.

Getting a quality field has gotten tougher as well. Woods, now that he's not in the Buick family, probably won't be a regular visitor anymore and Phil Mickelson will likely never tee it up here again. This year, defending champion Kenny Perry won't tee it up, either, missing to be with his family.

Don't get me wrong. The Buick Open is good for Michigan. If it went away -- which is still a possibility without Buick's ability to commit long-term -- it would be just another blow to a state reeling with bigger problems.

The tournament is a perfect place for die-hard golf fans to get close to elite players. The tournament setting is intimate and fan-friendly. For tickets or information, visit http://www.buick.com/ or call 1-800-878-OPEN.

Another bonus: the lovable Rocco Mediate, the 2008 U.S. Open runner-up, will host a free clinic 7 p.m. Tuesday at Carl's Golfland at 1976 South Telegraph Road in Bloomfield Township. The 5-time PGA Tour winner will no doubt win over more fans with his chatty style and witty sense of humor. For more, visit http://www.carlsgolfland.com/

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